Y Cologne by Yves Saint Laurent, Launched in 2017, Y by Yves Saint Laurent is a fragrance that is intended to capture the youth, driven to appeal to millennial men born in the 1980s and 1990s. The scent is masculine with top notes of white aldehydes, bergamot, and ginger. At its heart, sage, geranium, absolute, and violet leaf is apparent. The fragrance has a sharp freshness and a firm strength. It has been described as a crisp white t-shirt and black jacket. With base notes of ambergris, incense, fir balsam, cedar, and musk, it is the embodiment of youthful masculinity.